The European Commission presented an action plan to boost innovation design.
Design plays a key role as an intangible asset for innovative companies . According to European Commission data , 21% of European companies use design as a strategic element to foster innovation , and amounts to 36,000 million euros annual turnover of European design industry . Many studies show that companies that invest strategically in design tend to be more profitable and grow faster. Although for years that Europe recognizes design as one of its main assets , the EC makes it clear that is not yet fully exploited its potential to enhance the competitiveness of EU regions and their companies.
In this context , last Thursday the European Commission in Brussels on ' Action Plan for Design - Driven Innovation' , a collection of actions that aim to promote the inclusion of design in innovation policy to boost growth and create employment in the European, national and regional levels.